Lars Scofield

Lars Scofield
Owner & Area Rights Holder
Orangetheory

Owner of Orangetheory Fitness studios in Brooklyn (Brooklyn Heights at 186 Montague Street, Williamsburg at 157 Kent Ave and Park Slope at 248 Flatbush Ave), Manhattan (Midtown East) and South Florida (Palm Beach Gardens East, Lake Worth). Own territory rights for Brooklyn and Queens, NY.

From 2013-15, supported global strategic alliances, sales and business development for MasterCard’s Information Services business, which provides analytics, data and technology products and services. Negotiated deals with key customers, vendors and strategic partners and managed all sales support. From 2011-12, oversaw all product development for Information Services and launched dozens of new products and enhancements to meet aggressive annual revenue targets by collaborating with Legal, Data Usage, Privacy and Data Protection, Regulatory, Compliance, Technology, Developmental Services, Sales, Marketing, Finance, Project Management, Product Management and other stakeholders. Previous experience as corporate attorney with (1) extremely broad in-house legal experience as corporate counsel to Fortune 1000 public data/technology company and general counsel at a privately-held software company and (2) M&A and securities transactional experience representing a diverse range of clients. Emphasis on intellectual property, software/data/content licensing, customer and vendor contract negotiation and mergers and acquisitions.

Specialties: Fitness strategy, management and operations, Big Data, sales and business development, product development, intellectual property, software and content licensing, customer and vendor negotiations and other commercial transactions, mergers and acquisitions, private and public equity and debt offerings, corporate governance, securities disclosure.